Less a commercial, more an ordinary day in Bolzano.

For Raiffeisenkasse Bozen, we created a branding spot built around one quiet idea: a bank you mostly notice in the background of an ordinary day. Told from one customer's perspective and carried by a voiceover, the film follows her through a normal day in Bozen, from the branch to a café, a theatre, a morning run and finally home.

Shot over two days across five recognizable locations. The branding stays subtle, no staged advertising gloss, so it reads less like a commercial and more like a film about a regular day. Alongside the 60 second main film, four social cutdowns work as standalone content across channels.

crew.

Executive Producer: Jonathan Teutsch
Director: Ivo Tamburini
DOP: Stefan Schwabl
1st AC: Lukas Terragnolo
Gaffer: Michael Tscholl
Best Boy: Josef Pichler
Set Design: Sebastian Martin
Edit and Sound Design: Stefan Schwabl
Color Grading: Ivan Narozhnyi
Hair and Make up: Sofia Kröss (Sunflower Cosmetics)
Set Photographer: Christopher Kröll
Runner: Andreas Brunello
Cast: Alena v. Aufschnaiter, Hartmann Gamper, Julia A., Felix E. and many more